A3E Workshop: Trademarks and Brand Integrity in the Age of AI – NAMM Show Anaheim

This workshop is lead by speakers: Rachel Stilwell – Owner/Founder at Stilwell Law) & Gavin Lurssen – President at Lurssen Mastering

I was invited to contribute to this NAMM workshop in recognition of my firsthand experience navigating name and brand protection in a competitive creative industry, an issue growing increasingly urgent as AI reshapes attribution, ownership, and reputation.

Event Details

As AI and Artificial Creativity (AC) technologies advance, the lines between human and synthetic creation – and identity – are increasingly blurred. For artist, manufacturers and audio professionals alike, brand protection is no longer just about logos or product names; it’s about preserving one’s voice, likeness and creative essence in a world where replication and simulation are effortless.

This workshop brings together legal experts, brand strategists and creative technologists to help the music creation community understand how to secure and defend their intellectual and personal property – domestically and internationally. From trademarks and licensing to the “rights of publicity” that protect name, image, likeness and voice, participants will discover practical strategies to safeguard their creative identity and business value. Whether you make music, manufacture gear or help others make music, this session will offer essential insight into protecting your brand in an era defined by Artificial Creativity.